12 simple tips to improve your Google Shopping ranking

On the question of Google Shopping SEO, the opinions are unanimous. To boost e-commerce online sales, it is imperative tohave a good reputation with Google.

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So what is Google Shopping? It is, in fact, a powerful platform, if not the best in its category.

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It allows retailers to have online, a commercial window worthy of the name.

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Window through which, they can present their products in an explicit, direct and above all attractive manner. Unfortunately, to sell, it is not enough to just put your items online.

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It is necessary to capture the attention of customers and to be more popular with the main search engines such as Bing, Yahoo and especially Google, which is why Google Shopping SEO is important.

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How do you go about it? What are the tips and techniques to improve the SEO of your online store on Google?

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We've put together 12 easy tips to apply to improve the visibility of your products on Google Shopping.

1. Have an exhaustive catalog

To be listed on Google Shopping, your product catalog will be your biggest asset.

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You need to make sure it is as comprehensive as possible.

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Clearly, you will need ensure that all relevant information and details (descriptions, images, prices, possible variations) on your products appear there.

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Beyond the Google Shopping SEO aspect, a well-supplied catalog will allow Internet users tohave a very good browsing experience.

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Better still, this effort of synthesis and precision is very much appreciated by Google. It is likely to uncomplicate the work of algorithms for Anything related to indexing.

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In doing so, your offer will be easily understood and your business better positioned. Do not overlook the regular update of the catalog. For Google, this is a sign of activity and relevance.

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2. Have a catchy product title

Your product titles have a lot to do with your Google Shopping ranking.

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One title that is both catchy and descriptive will attract the attention of users and encourage them to click on your product.

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To ensure that your title meets the codes, check the following:

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• Relevant keywords like brand, model, color
• A selling formulation
• And any other important information that may be of interest to the customer

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For illustrative purposes, rather than simply putting”Men's jacket“, opt for”Prada Créations 2023 men's jacket - Black“.

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This title is not only more descriptive, but it is also optimized for search engines. It is more likely to increase your chances of being well referenced.

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Also, particular care must be taken to ensure that the main keywords appear at the beginning of the title to maximize their SEO impact. Finally, beware of titles that are too long or are cluttered with superfluous terms.

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Any merchant who knows how Google Shopping works knows that this kind of practice is likely to dilute the importance of the main keywords.

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👉 Also read: What is AB testing?

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3. Take care of product photos for a good Google Shopping ranking

In this universe, high quality images are going to make all the difference in terms of conversion.

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Many retailers seem to be unaware of this, but product photos are one of the first things potential customers notice.

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It is for this reason that it is necessary thatthey are clear, well-lit and illustrative of the product, this from several angles.

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Google is famous for not Give priority only to ads with clear and attractive images.

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Generic or poor quality images should be banned. They are likely to damage your credibility.

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Don't forget tooptimize the size of the images so they can be charged quickly.

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This is a key factor for the user experience and Google Shopping rankings.

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Last tip: name your images correctly to improve your Google ranking. The name of the images improve your ranking, especially in Google Images.

4. Suggest a complete product description

As previously stated, the product description is not to be overlooked.

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A complete and, above all, well-written product description is one that provides all the information necessary for the customer to make an informed purchase decision.

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It is mandatory to include details such as technical specifications, not to mention the features and benefits of the product.

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To sell on Google Shopping, use plain language to describe your products.

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The Technical jargon that is too complex is to be avoided. Integrate relevant keywords in a natural way to optimize the Google Shopping ranking of your products.

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5. Price, a key factor in Google Shopping ranking

If you really want to optimize your Google Shopping ranking, you must offer competitive prices while guaranteeing a good profit margin.

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Google favors ads with attractive and clearly indicated prices. Update your prices constantly.

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Remember to include all applicable taxes and delivery charges.

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To stay competitive with your competitors, use dynamic pricing strategies.

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Put forward promotions and discounts to attract more clicks and conversions.

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A well-positioned price is the assurance of a better ranking on Google Shopping, but also the probability of being preferred over other sellers.

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6. The special offers

Special offers are a great way to get customer attention and get listed on Google for free.

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Always highlight your special offers in your product titles and descriptions to maximize their visibility on Google.

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Use promotional tags available in Google Merchant Center to report special offers and improve your Google Shopping ranking.

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Combining these strategies will allow you toincrease the click rate on your ads and improve your sales.

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Special offers not only attract customers, but also show Google that you're consistent and engaged.

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7. Highlight new releases and best sellers

Generally, popular and recent products often attract more clicks and conversions.

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Opt for the highlighting new items to improve your ranking in search results.

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Use specific labels to identify your new releases and best sellers in Google Merchant Center.

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Integrate this information into the titles (meta-titles, meta-description) and descriptions of your products to maximize their visibility and thus improve the Google ranking of your site.

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We recommend that you explore the data structuring information on Google Merchant Center for more details.

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In addition, many SEO specialists recommend the use of targeted advertising campaigns to promote these products in order to increase their visibility and appeal.

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A dynamic and relevant catalog, Google loves it. As a result, your Google Shopping ranking will only be better.

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8. Have positive Google reviews

The question of positive Google reviews when it comes to Google Shopping SEO is essential.

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Customer reviews are social proof and are prone to putting enormous pressure on buying decisions.

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As proof, Google takes this into account a lot in its ranking algorithm. As a result, the products with a lot of positive feedback are ranked higher.

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Make it a custom and Ask happy customers to leave Google Shopping reviews on your products.

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To do this, send them post-purchase follow-ups or proceed as an incentive with a policy of discounts on future purchases.

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In your turn, as a merchant, Take care to respond to reviews. Whether positive or negative, you will thus show your permanent commitment to customer satisfaction.

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Your Google Shopping ranking will be better.

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👉 Read also: Advertising performance and user experience: towards reconciliation?

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9. Mobile optimization for excellent Google Shopping SEO

Referencing your business on Google is also create a responsive mobile interface.

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The numbers are clear. Today, approximately 60% of Google searches are done from mobile devices.

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However, it is more than logical that an e-commerce site is perfectly optimized for mobile devices.

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From images to texts, everything should be clear and clearly visible, regardless of screen size.

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Using several smartphones, test your site in order to identify and rectify any problems.

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The payment process should not remain on the sidelines of testing. More than ever, it must be as simple and fluid as possible for successful Google Shopping referencing.

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10. Take care of the landing product sheet

How to improve your Google ranking?

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For those who don't know, the Product landing page is the landing page after a click on your shopping ad.

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When this page is very well designed, it allowsIn turn, improve the conversion rate. In turn, Google Shopping referencing is thus better.

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Always in the same spirit of relevance and seriousness, we must rely on high-quality images and detailed descriptions. Enough to convince users of the value of your product.

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It is also advisable to optimize the shopping experience to develop shopping cart placement and limit the bounce rate.

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To do this, the strategies proposed by the Dataïads technology are chargeable, like a “Add to cart” button always displayed at the bottom of the screen.

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Or personalized product recommendations based on the origin of navigation, the context or the preferences of the customer.

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Last but not least, the page should be quick to load and easy to navigate.

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11. Use data to personalize the experience

Les behavioral and buying data of your customers are a considerable information niche.

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All you have to do is analyze them properly in order to offer personalized product recommendations and targeted promotions.

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Google especially values personalized user experiences.

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This is an approach to be used for better Google Shopping ranking of your business.

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Use analysis tools to understand the preferences of your customers and adjust your offer accordingly.

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For example, if a customer has purchased an Adidas sneaker, you can suggest complementary products such as related socks or shoelaces.

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12. Track results and optimize your Google Shopping ranking

Once the lights are green, it is essential to maintain, even more, Improve your Google Shopping ranking.

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The monitoring of results and continuous optimization are the essential levers for this purpose.

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With analysis tools such as Google Analytics, Google Tag Manager and Google Merchant Center, you can easily monitor the performance of your ads and identify areas for improvement.

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Keep an eye on key indicators such as the click rate, the cost per click or the conversion rate. Google Shopping categories will allow you toassess your sales performance by category of products offered.

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As for Google Shopping review, use it to keep an eye on your customer feedback.

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Analyzing all of this data will help you Understand what works and what doesn't work.

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Ads with a high click rate, but a low conversion rate, may indicate a problem with the landing page or product descriptions.

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Experiment with different strategies, such as changing product titles, adjusting prices, or improving images, to see what generates the best results.

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Continuous optimization is an iterative process. Stay on the lookout and adapt your Google Shopping SEO strategies based on the data.

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Only in this way can you progressively improve your performance on Google Shopping.

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Who says better performance, says excellent product referencing, maximized sales and therefore good profitability.

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In conclusion, improving your ranking on Google Shopping is an essential step for any e-commerce site wishing to maximize its online sales.

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How to go about increasing the Google ranking of your site?

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The key lies in a quality approach that integrates eye-catching product titles, comprehensive descriptions, high-quality images, and competitive prices.

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Each item in your catalog needs to be polished and regularly updated to remain relevant in the eyes of Google and attract the attention of potential customers.

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Using data to personalize the customer experience and tracking results for a continuous optimization of the shopping experience are essential practices to maintain a high level of conversion.

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By effectively exploiting the available analysis tools, you can adjust your strategies and improve your campaigns based on user feedback and behaviors.

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Thanks to these sustained efforts, your online store will be better referenced, your products more visible and your sales will constantly increase.

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