Dataiads, the second best French e-commerce startup 20

Dataïads won second place in the Start-Me-Up Challenge! 2023, organized by KPMG France and Fevad.

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During a neck and neck final, the jury, made up of major decision-makers in the e-commerce world, praised the relevance of the Dataïads solution, which meets the needs of e-retailers in terms of improving customer engagement and conversion.‍

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Transforming advertising effectiveness

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“We are delighted with this second place, which rewards our work and our ambition to put online retailers back in control of digital advertising efficiency. “, said Raphaël Grandemange, co-founder and CEO of Dataiads.

“We are convinced that our technology has the potential to transform the e-commerce sector!” , added Yann Tran, Growth Manager at Dataïads.

The digital advertising landscape is changing at breakneck speed, with technological advances such as artificial intelligence and the disappearance of third-party cookies. However, website personalization has often remained unchanged over the years, which has limited conversion rates to relatively low levels. (1-2%).

At Dataïads, we are striving to change this situation by exploiting these technological breakthroughs. Our e-commerce optimization solution uses generative AI and product feeds to create hyper-personalized shopping experiences, adapted to different contexts and acquisition channels (Google, Facebook, Instagram, Instagram, Instagram, TikTok, display). We are convinced that our technology will allow online retailers to maximize their advertising effectiveness and stimulate their online growth.

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A new impetus for e-retailers

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We are driven by the vision of giving French e-retailers the means to regain control over their advertising investments and to gain competitiveness. In a landscape where acquisition costs are constantly increasing, it is crucial to provide innovative solutions to maintain the competitiveness of e-commerce sites. At Dataïads, we are committed to offering advanced technology, developed in France, which will allow e-retailers to remain competitive and thrive in this constantly changing environment.

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Find Dataiads, 2nd winner of the Start Me Up challenge, in the directory of the most innovative e-commerce start-ups from Fevad and KPMG 2023/204.

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‍Dataïads is proud to be recognized as one of the most innovative e-commerce start-ups in France, selected by Fevad and KPMG for the 7th edition of their directory, which lists the 100 most promising start-ups in the sector.

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Go now to the FEVAD website to download the directory of the most innovative e-commerce start-ups.