Dataïads Raises €5M in Seed for Innovation and Expansion

With this new financing, Dataïads aims to accelerate the development of its technology and its international development ‍

Paris, October 2, 2023 - Only 18 months after its launch, Dataïads, a SaaS player specializing in the generation of customer experiences driven by AI for e-commerce, announces a fundraising of 5 million euros, carried out with investment funds and private investors (FrenchFounders, Famille C participations, Motier Ventures...). With this financing, the start-up has a double objective: to strengthen its proprietary Post-Clic Experience technology and to accelerate its international development.

This €5m fundraiser was led by Spring Invest, an investment fund entirely dedicated to the future of commerce, and saw the enthusiastic participation of several investors, including FrenchFounders, Motier Ventures, Family C participations, as well as the continued support of existing investors. A specialist in Post-Clic Experience, Dataïads has been developing its new technology dedicated to digital media (Google, Meta...) for 18 months, making it possible to increase ROAS (Return On Ad Spend) by around 15%.

The development of start-ups at the national and international level

‍
Always growing since the launch of marketing in March 2022 with more than 40 active customers, the Dataïads team continues to grow with the recent appointment of Damien Bourgeois as Partnerships Director. With his 20 years of experience in advertising and digital marketing, including almost 10 years spent with the Publicis group, Damien Bourgeois's main mission is to structure the partnerships department in order to strengthen the resale of the solution by media agencies and the management of post-click programs operated by them.

With these new funds, the company wishes to continue its deployment in France, in particular with the recruitment in the coming months of around twenty tech, sales and media scientists profiles, a job dedicated to the function combining skills in data engineering and media. The startup aims to strengthen the presence of its technology in key European markets, especially in Great Britain, Italy, Germany and the Nordic countries.

Raphaël Grandemange, CEO and co-founder of Dataïads, commented: “We are extremely grateful to our investors for their continued support and confidence in our vision. This fundraiser is an important milestone for Dataïads, and we look forward to continuing to work hard to offer our customers world-class technology that allows them to optimize their media budgets in the age of advertising automation.”

Xavier Faure, partner at Spring Invest, adds: “Dataïads combines an extremely competent and experienced team in digital marketing, a promising market context with an immediate need on the part of e-commerce operators and a very effective product to improve the performance of their ads as well as the control of their budgets. We are very happy to join this exceptional team and to contribute to their ambitious development project.”

Dataïads is determined to remain at the forefront of the customer experience industry by offering innovative and effective solutions to its customers. This fundraising marks a major turning point in the company's growth trajectory and reinforces its position as a leader in the sector.

‍