E-Commerce: Which Product Flow Manager Should You Choose?

Performance Marketing

E-Commerce: Which Product Flow Manager Should You Choose?

La Management of a product flow in e-commerce Is not an easy thing. It requires the intervention of a specific strategy.

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Therefore, the e-commerce flow manager is clearly an indispensable tool. For any e-commerce site Wishing to develop or make its business profitable.

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It Exists Various types of flow managers Which can make it possible to reach its goals very quickly.

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TEAIntegrating Feeds and Updating the Catalog Sometimes lead to difficulties.

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The Choosing a quality manager is an essential solution to meet all these challenges.

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What are the different types of flow managers and how do you choose according to your specific needs?

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We've listed five major players in this article.

What is a product feed?

Product feed is referred to in English by the term Product Feed.

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It allows the owner of a merchant site to Transfer your product catalog to price comparison sites.

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The advantage with product flow is that it allows for Automatic Transfer to the Comparators and also to retargeting networks, marketplaces and affiliate partners.

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It is a process Saving Time, but which also prioritizes the choice of offers.

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The Flow of Products Also Consists Optimizing the choice of offers to distribution networks. Thanks to this, the catalog maintains its product specificities.

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What are the different product flow platforms?

It Exists Several types of product flow platform Each as efficient as the next.

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In particular, we identified Lengow, Channable, Feed Max, Shopping Feeds, and Smart Feeds.

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Each of these platforms provides High Level Performance in E-Commerce Flow Management.

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Lengow

Lengow is a great pioneer of French technology.

It represents a Emblematic Company in the E-Commerce World Since the third fundraising of 10 million euros which took place in 2015.

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This fundraiser took place with the support of three financial juggernauts, namely Serena Capital, the BPI and Alven Capital, which is Lengow's main investor.

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The platform was set up in 2009 and is committed to a Rapid International Growth Process.

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The Lengow platform is present in 64 countries, more precisely in Europe, Asia and Latin America.

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Mass establishment in these parts of the world has resulted in an increase in the volume of service, but also in the quality of service.

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More Than 1600 partner channels and 200 marketplaces have been integrated into the Lengow platform.

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The primary objective is to Build Strategic Partnerships With Some Actors Like Salesforce Trade or BigCommerce.

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In terms of communication, the platform is positioning itself as a prescriber in its field through the organization of certain events.

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Since 2021, Lengow has been bought by Marlin Equity Partners in order to give it new impetus. The acquisition of Netrivals in 2022 is a palpable proof of this.

💪 Benefits

Lengow is Designed to Help Online Retailers. It allows you to work on product catalogs and on the flow in general.

☝️ Boundaries

The only downside to Lengow is the Price Level. It is not the most suitable for people with a minimum budget.

💸 Rates

Les Lengow rates Aren't Available only on request.

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They offer three offers: Marketplace, Price Intelligence, Product Ads.

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A transversal offer is added to the list and is called Professional Service.

🤩 Our opinion

Lengow is a High Level Flow Aggregator. It provides high quality services according to the various opinions of Internet users.

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Channable

La Platform Channable Was created in Utrecht in 2014 and experienced very interesting growth.

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It launched in the United States after taking German, British and French markets by storm.

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It has offices in Germany, London and also in the United States. In addition to its teams, it also has a Support Team That Works Staggered Hours in order to ensure the support of their customers located in North America.

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In 2022, a series B fundraiser of 55 million euros was raised with Partech and its Investor Peak.

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The aim was toAccelerate its international growth and its R&D efforts.

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Rob Van Nuenen Is the CEO of this company which currently has more than 230 employees.

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💪 Benefits

Channable has a Large number of pieces with unique references Which was put online very quickly on various marketplaces.

☝️ Disadvantages

Several Features are not yet available On the platform. But the team remains reactive behind in order to correct any blunders.

💸 Rates

This platform offers Among Its Rates One Standard pack And a Professional pack.

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The cheapest rate starts at 29 euros/month and the highest is 5600 euros/month.

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One Personalized quote Can also be done according to your specific needs, taking into account the channels and the number of products.

🤩 Our opinion

This platform is the subject of numerous positive reviews on the internet. The opinions are very conclusive on Trustpilot, CapTERRA And G2.

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Shoppingfeed

Formerly Shopping Flux, Shoppingfeed Is an e-commerce manager was created in Cachan, France in 2011.

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The platform then launched on the American market in 2017 by creating its office in New York.

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At the same time, it launched its V3. Not long ago, Shoppingfeed also opened its offices in Alicante, Spain.

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The Company Aims at the Rapid Growth of Its Catalog Thanks to Its Roadmap that can be viewed on Trello.

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In 2022, the company launched Preview, a New type of feed catalog design.

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This new design is useful for statistical reports, new integrations like Zalando ZFS, Yoox, Backmarket, Refurbed, Tradeinn, Minto etc.

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Shoppingfeed has just strengthened its partnership with the agency Stores&Supply. The latter is specialized in fashion and lifestyle.

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The vision of this partnership is to Simplify the lives of retailers even more by adopting a multi-channel style.

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💪 Benefits

Shoppingfeed allowsSending product feeds to marketplaces With disconcerting ease.

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It also allows specific items to be sent to different marketplaces.

☝️ Disadvantages

Setting up Shoppingfeed settings can take quite a long time.

💸 Rates

Shoppingfeed costs From 399 euros for an unlimited number of channels and an unlimited number of countries (40 countries). To go beyond these performances, you must ask for a tailor-made formula.

🤩 Our opinion

Several reviews CapTERRA And G2 Show the effectiveness of the platform. We recommend it for People with Specific Needs.

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👉 Discover also: Advantage+ Shopping campaigns on Facebook: operation, advantages and limitations

Feed max

Feedmax is a company whose result of several years of research is Led by artificial intelligence experts.

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This platform is the solution Ideal for your Google shopping campaigns.

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Today, Feedmax represents a Unique Solution for Optimizing Campaigns and Max Performances On the global market.

Two elements allow him to achieve these feats:

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- The continuous enrichment of its client's flow

- The automatic distribution of products thanks to a predictive model

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These Elements Make for So Much Its Effective Functioning That there is no possibility other than positive results.

💪 Benefits

Feedmax provides Unique Performances with a Perfect Distribution of Your Products.

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The flow is also continuously enriched. The cost of the platform makes it accessible to everyone.

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☝️ Disadvantages

Feedmax is much more Specialized in Flow Optimization and the distribution of products. The other tasks are more or less complicated with it.

💸 Rates

To get an idea of the pricing of Feedmax, you need Request a quote. Rates are not set in advance.

🤩 Our opinion

Several opinions give a more than positive impression of the platform on the internet.

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In addition, the influx of customers implies that the services are of optimal quality.

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👉 Discover also: How to speed up your e-commerce with Product Listing Ads?

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SmartFeeds, from the Arcane Agency

SmartFeeds is a platform that allows Regaining Control of Campaigns.

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It also promotes the unleashing of the full potential of algorithms by sending them signals.

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These allow them to generate the best ROI for every cent of euros invested.

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It is now possible toIntegrate and cross-reference performance data ad-centric, site-centric, margin, stock or even competitiveness.

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It can even be done automatically while identifying and Labelling products with the most potential.

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💪 Benefits

SmartFeeds offers a High reliability in terms of managing and activating the product flow.

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Simple but optimal performance when it comes to managing and activating the customer base.

☝️ Disadvantages

SmartFeeds Does Not Have Not Yet a Great Reputation in the world of product flow managers.

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Other recognized feed aggregators are one step ahead in terms of attractiveness.

💸 Rates

The offers presented by SmartFeeds Vary According to the Type of Service. A quote request is required to get an idea of the price per service.

🤩 Our opinion

We recommend this flow management platform because it has multiple positive reviews. The reviews on the internet are also very encouraging.

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*****

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Choosing the right product feed manager is crucial for the success of your e-commerce site.

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As online commerce continues to grow, Need for effective product flow management solutions, accurate and scalable is becoming more and more important.

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In this article, we have Examined Five Main Suppliers, each offering unique features and capabilities to meet different business needs.

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When selecting a product feed manager, remember to Consider how easy it is to integrate with your tools, customization options, its scalability, and the intuitiveness of the interface, depending on who is in charge of using it.

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By evaluating the advantages, limitations, and prices of the various platforms, you can Make an informed decision That will optimize the management of your product flows and maximize your online sales performance.

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Make the choice that best fits your specific needs and prepare your business to excel in the competitive e-commerce landscape.

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