Instagram Shopping: a concept to include in your sales strategy in 2024

In recent years, businesses that want boost their results in terms of e-commerce should not neglect the most used platforms.

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Note that it is now possible to create an online store on Instagram Shopping to target even more consumers.

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According to a study conducted by Accenture, more than 64% of consumers bought through a social platform in 2021 and social networks made it possible to generate nearly 500 billion dollars worldwide.

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According to experts, this figure will increase threefold by 2025.

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If you want to know how you can go from “like” to “basket”, quickly find out the advantages of an Instagram Shopping store.

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We also present you with a concise guide, with the steps you need to follow to create and use Instagram to sell products online.

Why use Instagram as a sales tool?

In recent years, businesses looking for bargains have quickly realized that social platforms are an excellent springboard for increase their visibility. 

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Indeed, they promote proximity with Internet users and facilitate communication on the products offered.

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Instagram has developed innovative features to take advantage of the social commerce trend.

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It is entirely possible to present a product catalog and promotional offers to create more opportunities and to develop their activities e-commerce.

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According to statistics, 80% of consumers see information on Instagram before making a purchase decision.

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In addition, more than 200 million subscribers consult at least once a dayr an Instagram business profile.

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According to the results of a study conducted by Ipsos in 2020, almost 50% of respondents said that they use Instagram for shopping every week.

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Instagram Shopping is a platform that allows you to communicate effectively with a targeted audience using Meta tools.

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You have the option of adding custom audiences and to interact for boost your advertising campaigns.

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You have analysis tools that allow you to fully understand the performance of your activities.

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You also have the option of presenting your products in popular shopping destinations (Facebook stores, Marketplace, Instagram stores).

How to create a store on Instagram in 2024?

If you want to create a store on Instagram, know that it will only take you a few minutes thanks to the various features that are available.

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It's easy to post photos or real ones and set up the store using forms.

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Here are the 4 steps to follow to create your store on Instagram in 2024 :

1- Check if the product can be sold on Instagram

It is essential to know and respect the various rules that Instagram and Meta have put in place to be able to create a store on the platform.

To do this, you need to:

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- Create an Instagram Business or Instagram creator account that must be associated with a Facebook page. It is always possible to transform a private account into a business account.

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- Service conditions and commercial conditions must also be respected;

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- Create a website with a domain name related to your brand. You must operate in a country that manages Instagram Shopping;

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- Be sure to the reliability of your Instagram account and your Facebook page : the information published on the site and the two social networks must be consistent.

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2- Create a catalog

You need to use the Facebook store manager to be able to set up your store on Instagram.

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You can create a product catalog and insert essential descriptions for potential buyers (characteristics of the products, possible delivery locations, payment methods, etc.).

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Use Meta's Sales Manager that brings together Facebook and Instagram stores. Select the “Create a catalog” option, then “next.”

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Then choose the catalog model that suits you to present your products: e-commerce, local commerce and delivery, travel, etc.

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Then, you have to Determine the owner of the catalog by indicating your business page on Facebook and giving a name to the catalog before validating it.

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You can then start to insert photos of your products and descriptions on the Instagram platform.

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It should be noted that the validation of the products presented by the Meta team is required before the catalog goes online and appears on your account.

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👉 For Learn all about Meta Shopping

3- Setting up the store on Instagram Shopping

Once the catalog is validated on Meta's sales manager, you can open your store on Instagram.
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The platform managers take care of the remaining configuration and the customization required.

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Go to your profile by clicking on the burger menu (the three horizontal bars) at the top right of the screen.
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Go to the “settings” and select “business”, then choose “Set up a store”, finally, click on the “start” button.

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If your Instagram account has never been associated with your Facebook page, Instagram Shopping will ask for it so that you can select a product catalog.

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Only the page administrator has the right to link these accounts. Once all these steps have been completed, your store has been successfully created.

4- Increase the visibility of your products on Instagram Shopping

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The regular publication of content on the Instagram account linked to Instagram Shopping will allow you to highlight your products.

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Don't forget to Place shopping tags. Subscribers will easily find the store button on Instagram and will not hesitate to consult your catalog.

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As the payment methods offered on Instagram are not yet valid in France or in Europe, customers from these geographical areas will be redirected and that is fine. increase traffic on your website.

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Make sure that your pages are “responsive design” in order toimprove the user experience on mobile terminals.

By the way, we have an article on this subject 👉 Optimizing a landing page

How do I set up Instagram Shopping?

For you to be able to use Instagram Shopping, your presence on the platform needs to be authentic and established.

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The maintaining a sufficient subscriber base can also be a decisive criterion. It should be noted that this feature is still reserved for certain markets and countries.

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The physical goods being marketed must comply with the Merchant Agreement on Commercial Products and Facebook's business rules.

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‍The Business Manager account must be the owner of the Facebook Page that you want to associate with the Instagram business account.

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Setting up Instagram Shopping: what are the steps? 🤨

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To activate Instagram Shopping features, you need to go back to the “Settings” tab, then “Business” before clicking on “Shopping.”

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If you don't see a “Shopping” option, it means your account is still under review or your request to use Instagram Shopping has been declined.

How do I get approved on Instagram Shopping?

Check the eligibility criteria and take care to respect them before engaging in order to ensure that'Instagram approves your request to use Instagram Shopping.

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In general, you should:

• have a professional account,
• a profile linked to a Facebook page,
• be in the countries where Shopping is offered,
• sell physical products, not services,
• do not market illegal or prohibited products such as alcohol, illegal substances or counterfeits.

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Once you've completed all the steps to create your Instagram store and catalog, you need to Ask Instagram to review your profile 

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You should receive a response within 15 days.

How do I post and story products?

Presenting your products online is crucial for better results.

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You can publish real ones, photos or even carousels for highlight your products and develop your community.

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Create an engaging post in three steps:

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1- Your publications should be attractive to facilitate contact with your community : create new and entertaining videos. Take time to engage with your audience by creating transitions and effects. Use synchronized texts to get people's attention.

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2- Illustrate your post with a powerful caption: Put the most important information in the front line. Use a tone that is personal and appropriate to the audience. Be clear and to the point. Invite Internet users to take action in just a few words.

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3- Don't forget Useful tags before sharing your publications in order to improve the visibility of your publications. You can also identify partners and geographic area where you are. Product tags are also effective in boosting purchases.

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4- Share your posts from your feed as a story. To do this, click on the button in the shape of a paper airplane under the publication.
You can also create a story by tapping on the option available at the top of the screen.

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With this option, you can display a post in the form of a sticker with a custom background. The sticker can be resized or moved, you can also rotate it.

Consider using Instagram Shopping Ads

If you have a Professional Instagram account and if your online store is linked to a Facebook catalog and to the Instagram account, you get the approval of the managers.

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You can then create shopping ads using the Facebook ad manager or from organic publications by integrating product tags.

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By clicking on the tags, users will see a more detailed product sheet with a description, price and a link that leads to your brand's website so that they can buy the product.

You can use Instagram Boost or Instagram Ads Manager.

How do I convert Instagram Shopping into a sale?

When you have an Instagram business account linked to a Facebook page, install Facebook Business Manager to create a product catalog that must then be connected to the Instagram catalog.

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Apply to use Instagram Shopping and wait for it to be approved.

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Then do regular publications to attract potential customers. Focus on the quality of your videos and your advertising hooks.

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Do not hesitate to present your products using them to demonstrate their quality and effectiveness.

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Include Instagram Shopping Ads in your communication strategy to achieve better results.

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*****

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And that's it! You now have all the keys in hand for integrate Instagram Shopping into your online sales strategy.

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By using this platform, you can not only increase the visibility of your products, but also facilitate the shopping experience for your customers, while taking advantage of interactive social features.

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Whether you are a small business or a major player in e-commerce, Instagram Shopping offers fertile ground to increase your turnover.

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Remember to follow the steps of creating, validating, and promoting your store to maximize your chances of success.

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After all, why settle for a small like when you can also fill your baskets? 🧺

With best practices, 2024 could be the year your social media efforts turn into an essential growth driver for your business.