12 tips to optimize the conversion of Google Performance Max campaigns

Digital marketing is constantly evolving. Last known revolution: the empowerment of advertising strategies thanks to Google Performance Max.

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If you want to fully exploit the potential of your Google Ads campaigns, it's time to Discover Performance Max, Pmax for the intimate.

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This new method allows you to Reach users across multiple channels with intelligent ad management.

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It is based on empowerment to offer both a wide distribution and personalized ads to users.

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This campaign format, resolutely oriented to commercial objectives, transforms your SEA strategies and helps you reach your customers in a more optimal way!

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We talk about this in more detail in this article.

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What is a Performance Max campaign?

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A campaign Performance Max combines Google's artificial intelligence (AI) with empowerment.

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The objective?

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Allow you to show ads on all Google networks (YouTube, Display, Gmail, etc.) without having to configure each channel individually.

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Google takes care of everything: budget management, ad creation, and real-time optimization.

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Using this approach, businesses maximize their conversions and minimize manual effort. Pmax Google Ads is a revolution in the field of digital advertising.

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Tip 1: take advantage of the impact of AI in your Google campaigns

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AI is central to Google Performance Max. Thanks to its algorithms, Google analyzes user behavior, their interests, and their interactions with your ads.

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Each click, each impression is processed in real time to adjust the bids and show the most effective ads.

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The result is translated into automatically optimized campaigns and increased efficiency.

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Tip 2: Optimize your budget with the performance planner

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The budget is one of the most critical elements in an advertising campaign.

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Google Performance Max integrates a performance planner. This tool helps to adjust your spending based on expected performance.

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You can plan, adjust and predict the results of your campaigns in the long run. This ensures that your budget is well spent and aligned with your conversion goals.

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Tip 3: Control the cost per acquisition with auctions

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Auctions are another performance driver in Google Performance Max.

Indeed, Google allows you to choose different bidding strategies based on your goals, such as cost per acquisition (CPA) or return on advertising investment (ROAS).

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The algorithm automatically adjusts your bids for each user based on their probability of conversion.

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There's no need to constantly monitor bids manually anymore, Google does it for you.

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Tip 4: Target all Google networks with Pmax: AdWords, Maps, Gmail, Display, YouTube

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Performance Max shows your ads on all Google networks:

• AdWords for text ads on the search network
• Google Maps to reach local users
• gmail to appear directly in inboxes
• Google Display for banners on partner sites
• youtube for engaging videos

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This coverage allows for maximum visibility and thus increases the chances of conversion.

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Tip 5: Achieve precise targeting with audience signals

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With Performance Max, Google allowsuse audience signals to guide your AI. These are audience signals that tell Google what types of users are most likely to convert.

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By defining these signals, you are helping the algorithm to better identify users corresponding to your audience, which improves the accuracy and effectiveness of your campaigns.

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Tip 6: Use URL extensions

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URL extensions are important for Google Ads Performance.

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They allow you toadd additional links to your ads for more entry points to your site.

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You can include links to specific pages on your site (e.g. products, promotions) to increase clicks and conversions.

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Tip 7: Multiply the formats of your creative assets

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In Performance Max, you can download various types of creative assets : images, videos, logos, texts, etc.

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Google automatically combines them to create optimized ads for each user and each network.

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The diversity of these formats allows Google to experiment andoptimize the performance of your ads according to the target audience.

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Tip 8: Program your asset groups

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To improve the effectiveness of your ads, consider program your asset groups.

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This allows you to broadcast different creative content at specific times of the day or of the week.

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For example, you can show morning promotions or special offers on the weekend.

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This level of personalization improves the relevance of your campaigns and increases their performance.

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Tip 9: test the product title with AI

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To capture the attention of users, you need to Test multiple titles of your products.

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With Pmax you can add multiple title variants, which the algorithm will use to test what works best.

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You can thus identify the most effective combinations to increase your chances of conversion with titles adapted to your audience.

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Tip 10: Leverage insights for a better ROI

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Google offers detailed performance insights of your campaigns.

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This data helps you understand what's working and what's not. They also allowidentify new growth opportunities.

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Use this information to refine your campaigns and get a better return on investment (ROI).

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Tip #11: Increase conversions with Performance Max

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To increase your conversions, it is important to remain flexible and to adjust your campaigns according to the results.

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Follow the performances closely, test different landing page formats according to your targets. With tools like Dataïads, you have the opportunity to personalize the shopping experience for users from Google or social networks.

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By customizing campaigns, on more efficient Landing pages on Web Core Vitals, you develop conversions and improve the ROI of your Performance Max campaigns.

We are sharing an article that could help you 👉 10 valuable tips to optimize an e-commerce landing page quickly

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Tip 12: Leverage campaign data

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Performance Max uses Google AI to optimize auctions and locations to maximize your conversions and their value.

But, you can enrich these optimizations with audience signals like quality customer data, text, images, and videos.

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These elements improve the results of your campaigns 📈

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You can also indicate which conversions are most important for your business by assigning specific values.

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Additionally, brand security settings allow you to Define content types where you don't want your ads to appear.

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The key benefits of Performance Max at a glance

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One of the biggest benefits of Performance Max is its fully automated approach.

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THEartificial intelligence automatically optimizes ad delivery based on user data.

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So there's no more time to lose to focus on strategic tasks.

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Another advantage is the Google Performance Max's ability to reach a very broad audience and unifying all of Google's advertising channels.

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You no longer need to create separate campaigns for your different networks. La Campaign shows your ads where your audience is with creations adapted automatically.

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Performance Max gives you access to all Google inventories and channels through a single unified campaign.

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It simplifies management by optimizing performance and reducing complexity. In this way, you gain in efficiency and reduce the costs associated with managing several distinct campaigns.

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When should you use Performance Max for your campaigns?

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The question of the moment is important to use Google Performance Max to its full potential.

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This type of campaign is ideal when you have clear goals to achieve, such as generating conversions or improve your brand awareness on several channels simultaneously.

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If you want an all-in-one solution that can adjust your budget, optimize bids, and show personalized ads, Perf Max is perfect.

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It is also recommended for businesses that want to automate the complex management of multi-channel campaigns with concrete results.

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When you need a scalable advertising solution based on real-time data, this is the ideal campaign to maximize the impact of your ads.

The limits of Performance Max

Although Google Performance Max is a powerful solution, it presents some limits that can hinder your ability to maximize the return on investment of your campaigns.

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That's where Dataiads comes in, complementing and optimizing this approach.

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Performance Max automates the management of advertising campaigns, but limits control over things like adjusting bids or customizing by channel.

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Dataiads Regains this control by optimizing the user experience after the click. Thanks to Landing pages personalized and synchronized with your product feed, the solution maximizes relevance and chances of conversion, thus completing the automation of the Google platform for better results.

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Performance Max offers global reports, but you can't always know exactly what channels or campaign elements are working best.

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Our solution allows you to precisely monitor the performance of each landing page via your analytical measurement tools, which offers you a clear and detailed vision of the post-click impact, with concrete data to adjust your campaigns and maximize your results.

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We have various customer cases to allow you to better understand 👉 Case Studies

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In summary, Dataiads is the ideal solution to compensate for the limitations of Performance Max.

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It allows you to control and personalize the post-click user experience, gain granular visibility into your results, and optimize existing resources, resulting in an average 15% improvement in ROAS.

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By integrating Dataiads into your Performance Max campaigns, you maximize your return on investment and boost your conversions while simplifying management.

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