The different types of Google Shopping feeds: everything you need to know

The Google Shopping feed is a tool that allows e-retailers to increase the visibility of their products. It is important for boost your sales in a saturated market.

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Indeed, feeds help customers who are genuinely interested in finding the products they want at the most convenient time.

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Main feed, additional feed, promotion feed, product review feed: we've listed the 7 Google Shopping feeds that help you highlight your offers.

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In this way, you improve your sales significantly.

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Discover the Google Shopping flow management techniques that will allow you to establish your reputation in your sector of activity.

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Flow 1: Google Merchant Center: the main Google Shopping feed

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By completing the structured data file in the main Google Merchant Center feed, you provide complete product information that you market.

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Google will then be able to show these products in search results, but also in Shopping ads and other e-commerce services.

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Thus, the customer will have sufficient insight, with a supporting photo and a short description.

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The Google Shopping feed you ensures additional visibility through the products that correspond to the research carried out.

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By carefully describing your products, you can make a place for yourself in this world where All e-retailers are fighting for attention potential customers.

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Google Shopping is a virtual window that allows you to better present your products.

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Flow 2: The additional Google Shopping feed for better visibility

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You have set up a main flow in Google Merchant Center ? Go to the next step.

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Refine them information about your products using additional feeds.

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When essential information is provided using the main feed, Complete them with details using the additional flows.

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These additional flows are optional, but they help you optimize your data or correct possible inconsistencies.

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Thus, your product ads are improved and always up to date compared to what is presented on your e-commerce site.

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Read also: How to speed up your e-commerce with Product Listing Ads?

What are the key components of additional Google Shopping feeds?

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So that your additional feeds optimize the quality of your ads Google you should take care of the following points:

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- Complete your flows with additional attributes such as unique identifiers, other product images, or even custom labels.

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- The additional flows also allow rectify errors in product details. You can provide more information and update data on a regular basis.

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Why should you use Google Shopping's additional feeds?

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Additional flows are valuable allies for enrich product data including detailed descriptions, customer reviews, promotional offers, and images.

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All of this information will increase your visibility in Google Shopping search results and keep the attention of your potential customers.

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Flux 3: The local stock ad feed to boost your offline sales

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According to figures from From a Google study, more than 50% of Internet users go to a convenience store within a week that follows an online search.

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With the local stock ad feed, you improve your sales strategy by combining online and in-store sales wisely.

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It is recommended that you provide information such as the exact location of the store, the availability of each product presented, that is, the stock level, and the price.

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👉 For more information: How to optimize the conversion of Google Local Inventory Ads ads?

Flow 4: The flow of product reviews to gain the trust of potential customers

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Les People's opinions who have already had the opportunity to try or use a product or service are important because they will allow other Internet users to make better choices.

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Les online reviews thus contribute to an increase or to reduce a merchant's sales.

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The product review flow is a Google Shopping tool that will help you convert potential customers in the comparison phase. It also allows strengthen the reputation of your store.

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Feel free to use it for Post customer reviews on products featured on Google Merchant Center.

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Internet users will then be able to see ratings and reviews in your ads and this information is essential because it will help them in their decision making.

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Build customer trust with the flow of product reviews

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The product rating flow consists of evaluation data like star notes, overall satisfaction scores and written comments.

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It is essential that the Flux attributes each review to where it came from.

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Indeed, this detail will confirm the authenticity of the returns and increase consumer confidence.

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The benefits of the product review flow

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When you Complete the Google Merchant Center product review feed section, positive reviews will contribute to increasing the credibility of your products among potential customers.

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The Conversion rate will increase thanks to the climate of trust that will be established.

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In addition, reviews include important information that new customers appreciate becauseThey will help them make up their minds.

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In general, Internet users who have tried the product will share their experience.

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How do I get customer reviews?

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If you want reviews that can be attributed to a source, you can ask happy buyers to email you to share their experience about the products they have tried or are used to using.

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You can also use the Google Customer Reviews program so that the reviews posted on your website are automatically synchronized with Google Merchant Center.

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Flow 5: The flow of promotions to make more sales

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Strengthen your online advertising by attracting the attention of prospects with promotional offers.

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The flow of promotions from e-retailers is an effective catalyst for your business to stand out from the crowd: by seeing your promotional insert, Internet users will click to buy at the best price.

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By offering promotions, discounts, or special offers with your Product ads on Google Shopping, you will be at the center of attention.

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Take the time to detail promotional information for better visibility.

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What should you include in your promotion feed?

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To make your promotion flow clear and easy to understand, give details about your promotions by indicating the percentage of the discount, the amount of the discount, the promotional code or the terms of the free delivery.

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It is highly recommended in your Google Shopping feed management to specify the start and end dates of promotions, but also the conditions and any restrictions.

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By posting promotions, you attract more buyers to your e-commerce site and the latter take advantage of more affordable prices to meet their needs.

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The flow of promotions is therefore a beneficial system for both parties.

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Promotion flow: what are the advantages for your Google shopping feed?

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When your promotional offers are clearly visible in Google Shopping search results, Interested Internet users will click on your products for more information.

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You will then see your website traffic and sales opportunities increase.

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Promotions also contribute to improve ROI - Return on Investment- of your media buying campaigns on Google.

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Flow 6: The dynamic remarketing flow for a personalized shopping experience

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Impress your audience with personalized ads: the dynamic remarketing is the technique you need to present your products or services as the ultimate solution that your customers are looking for.

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What to put in a dynamic remarketing flow

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Your flow of dynamic remarketing shalt understand user interaction data so that you can know which products were viewed, added to the basket or purchased.

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This information will help you better meet the needs of your customers and to design personalized ads or advertising messages.

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What are the benefits of dynamic remarketing?

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Not only you Increase the conversion rate of new customers, but you retain them wisely by presenting them with products that meet their needs.

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When displaying relevant articles, the customer feels confident and will be sure to come back to your website to make purchases.

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The dynamic remarketing flow guarantees the effectiveness of your advertising campaigns.

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In fact, you can target each consumer category with products that really interest them.

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So, this tool helps you reduce your advertising budget while guaranteeing a higher return on investment.

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If you want personalize the shopping experience of your customers to engage them more, dynamic remarketing is made for you.

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Flux 7: The Flux Manufacturer Center to present your products in their best light

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Through this tool, product manufacturers and brand owners can provide complete information and control this data on the various Google services, even on Google Shopping.

Manufacturers can, through the Manufacturer Center flow, Give more accurate product descriptions.

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They can perform a regular update so that this information is always complete.

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Manufacturers or brand owners can include product names, descriptions, and identifiers such as trade numbers or manufacturer part numbers.

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It is also possible to highlight the attributes, functionalities and usefulness of each product.

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You will have understood it, Google Shopping is an essential tool to develop your business and strengthen the reputation of your online store.

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It is interesting to know the different Google Shopping feeds which ensure that its entire catalog is referenced on Google tools.

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More importantly, by using these feeds your brand ensures that products, inventory, their attributes, and promotions are constantly updated on media campaigns of the most used search platform.

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Improve your communication with a controlled budget in definable geographical areas. Now that you Know how to manage the main flows of Google Shopping, it's time to get started to take advantage of all the above advantages.