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Claudie Pierlot increases the transactions of her Shopping Advantage+ campaigns on Meta by 36%
+36%
Conversion rate
+25%
ROAS
+2%
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Claudie Pierlot, an iconic Parisian fashion brand, took on a major challenge by transforming its advertising campaigns on Meta into a real conversion lever.
Thanks to the Dataïads solution, the brand has improved the user experience on its product pages dedicated to Facebook and Instagram Ads, thus optimizing web performance with a +50% increase.
The result? One Rise Spectacular of transactions of +36% And a ROAS in progress of +25%.
By combining innovation and personalization, Claudie Pierlot was able to adapt her strategies to transform an inspirational channel into a transactional space. The product pages, which were faster and better adapted to social media codes, allowed for a smooth shopping experience, marking a significant advance in the profitability of Shopping Advantage + advertising campaigns on Meta.
To discover the detailed UX changes, the improvements implemented, and the impact on overall results, download the full case and explore the secrets of this transformative success!
We want to make our social media acquisition channels more profitable. It was obvious for us to work with the Dataïads platform, which was able to implement a new solution. By offering a shopping experience integrated into Facebook and Instagram, we validated the transformation of this channel into a transactional mode. The adaptability of the platform and the expertise of the teams helped us to go faster to make this project a success within the SMCP group.
