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Darty increases Google Shopping ROAS 28% with Dataiads
+28%
ROAS
-25%
Bounce rate
+39%
Conversion rate
Find out how Darty, leader in household appliances and electronics in France, has improved its digital experience thanks to Dataiads technology and a Post Click Experience (PCE) strategy on Google Shopping.
By working closely with the Darty data science team and using custom data, we were able to customize the Smart Landing Pages and optimize the algorithms to meet Darty's specific needs. This approach made it possible toincrease the conversion rate by 39%, significantly exceeding the initial target of 6%, andimprove ROAS by 28%. The bounce rate has also been reduced by 25%. With only 8% of the catalog connected to the Dataiads platform and the PCE applied to 60% of Google Shopping traffic, these promising results prompted Darty to deploy our solution across all categories and potentially on other acquisition channels.
Download the full case to learn more about this winning strategy
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DataĆÆads is a simple solution to deploy. The platform provides an innovative and efficient complementary solution for a leader like Darty. Especially in an environment where media optimizations are becoming rare. Dataiads technology, combined with the expertise of Media Scientists, allowed us to take a step forward in terms of increasing the conversion rate.
