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Kiabi uses Dataïads to boost its Google Shopping conversion rate in the competitive fashion world
+21%
ROAS
+35%
Conversion rate
+18%
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Discover how Kiabi significantly increased its conversion rate on Google Shopping thanks to Dataïads.
Kiabi, a leader in low-cost fashion, has faced increased competition and economic challenges. With 86% of its Google Shopping traffic coming from mobile but a low conversion rate, Kiabi collaborated with Dataïads to optimize its mobile UX and landing pages. The result: a 35% increase in the conversion rate and a 21% increase in ROAS.
These remarkable results led Kiabi to deploy Dataïads on 100% of its Google Shopping traffic.
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For detailed strategies, download the full case study now.
With Dataïads, the objective of increasing the conversion rate is far exceeded compared to the initial ambition. Easy to deploy, the solution provides additional leverage to all the pre-click optimizations that we have put in place. The team is hyper-proactive and is constantly sending relevant recommendations.
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