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L'Occitane accelerates customer acquisition on Google Shopping thanks to a personalized Post Click Experience
+12%
ROAS
-19%
Bounce rate
+6%
Conversion rate
Discover how L'Occitane, one of the world leaders in natural cosmetics, strengthened its conquest of the highly competitive American beauty market with a Post Click Experience (PCE) strategy on Google Shopping.
By focusing on improving the user experience with fast Smart Landing Pages, by offering targeted product recommendations, the company has successfully increased revenue per visit and improved user engagement.
Download the complete case to discover the concrete results and the strategies put in place.
It was Dataïads' advanced and very well-built technology that pushed us to choose the solution rather than investing in internal deployment. The US team wanted to perpetuate the relationship with Dataïads and move forward on new categories. These first successful tests also aroused interest in the solution from other territories, such as France, the United Kingdom and Germany.
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