Maje boosts its conversion rate by 19% by offering a premium shopping experience to Google Shopping visitors

Maje, an emblematic Parisian brand of the SMCP group, has taken up a key challenge: optimizing its Google Shopping campaigns to transform each click into a conversion.

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Thanks to the Dataiads solution, the brand has redefined the user experience on its dedicated product pages, based on advanced personalization technologies and a data-driven approach.

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Result: a dramatic increase in the ROAS of +30.3% and an increase in the conversion rate of +18.5%. An average basket in +9.9% increase and a growth in additions to the cart of +19.6%.

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These performances reflect strategic control of the post-click experience, combining speed, relevance, and fluidity on mobile, the preferred channel for consumers.

By redesigning its product pages with personalization engines and advanced UX rules, Maje was able to align innovation and strategy to offer a premium shopping experience.

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Targeted product recommendations and optimized merchandising made it possible to transform a simple click into an engaging and profitable customer journey.

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To discover the UX optimizations implemented, the personalization strategies deployed and their impact on overall performance, download the complete case and dive into the details of this inspiring success!

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