Olympique de Marseille ‍increases 10% of ROAS from Google Shopping traffic thanks to better promotion of best-sellers

In this case, find out how the Olympique de Marseille, , one of the most popular football clubs in France and internationally, has increased its sales of derivative products thanks to an effective Post Click Experience strategy on Google Shopping.

By creating mobile-first Smart Landing Pages with Dataïads and improving the user experience, OM capitalized on its image and maximized the performance of its best sellers: official jerseys and outfits.

Download the full case to find out more about this inspiring success story.