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Rowenta (Groupe SEB) increases Google Shopping traffic revenue per user by 67% thanks to Post Click Experience technology
+42%
Conversion rate
+67%
Revenue per user
-34%
Bounce rate
Discover how Rowenta, a SEB Group brand, managed to optimize its acquisition campaigns on Google Shopping thanks to Dataïads technology and the support of the Iprospect agency.
By creating mobile-first Smart Landing Pages, equipped with a product recommendation algorithm and a product presentation video, Rowenta was able to personalize the user experience to increase its performance.
By testing variations in combinations of determining factors on a daily basis, Rowenta managed to significantly improve its Google Shopping KPIs, including a 42% increase in the conversion rate and a 67% increase in revenue per user.
Download the full case to learn more about this successful acquisition strategy.
“Depending on where the user comes from, the Dataïads solution will offer the most effective page in terms of UX.
Deployed at first in the form of a POC, it quickly confirmed its effectiveness. Our first tests are conclusive (...). We are also considering opening this solution for creating dynamic landing pages on the social side via Meta.
