The 10 e-commerce acquisition levers you need to know to boost your sales

Welcome to the wonderful world of e-commerce where customer acquisition is the coveted Grail ✨

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We all know it: attract new visitors to your site is a daily challenge.

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Whether you are an experienced e-merchant or a beginner looking for success, master the various acquisition levers is essential to increase your visibility and your turnover.

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Imagine an explosive cocktail of Google AdWords, social media, Google Shopping, account-based marketing (ABM), loyalty programs, powerful advertising, and advanced SEO techniques.

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Each channel represents a real opportunity for attract and convert your prospects.

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In this article, we are going to explore these 10 in detail essential e-commerce acquisition levers.

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Ready to boost your sales? Let's go!

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1. Paid campaigns

Google Ads

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With Google Ads, use real-time bidding to target specific keywords, appear at the top of Google search results and maximize your ROI with optimized and attractive ads.

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Ad extensions add links, calls, and customer reviews, making your ads more visible and engaging.

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Ideal for boosting your visibility, site traffic and sales.

Facebook and Instagram Ads

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With ultra-precise targeting options, the Facebook and Instagram ads help reach your ideal audience in the blink of an eye.

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Target by age, gender, interests, behaviors, and more to maximize engagement.

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Photos, carousels, videos, stories: the advertising formats are varied and provide the possibility of finding the right balance to convert into a purchase on your site.

Bing Ads

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Bing is Microsoft's search engine whose business opportunities are often minimized by brands.

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Less competition, lower CPC, and a different audience to maximize your advertising budget. Bing is being used by a more mature and professional audience.

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With features similar to Google Ads, such as keyword targeting and remarketing campaigns, but less saturation, Bing offers a unique opportunity to reach a segment that is often overlooked.

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Use Bing analytics tools to optimize your campaigns. Ideal for balancing your advertising investment 💡

2. Shopping platforms

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In e-commerce acquisition, Market Places are the Swiss Army knives in your toolbox: they know how to do everything!

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They offer increased visibility, attract qualified traffic and facilitate buying.

Google Shopping

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Google Shopping is one of the most important windows for brands that sell physical products such as fashion, cosmetics or even the world of the home.

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Take advantage of broad or accurate user searches of Google Search, the world's first search engine to promote your products.

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Depending on the keywords entered, potential customers see your products with images, prices and reviews directly in the search results.

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More visibility, more clicks. No more clicks, no more sales!

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Track performance, adjust strategies in real time, and take advantage of automated campaigns.

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Simple and effective to boost your ROI. 🚀

amazon

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We no longer present Amazon, the e-commerce giant.

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Express delivery, comprehensive catalog, premium service with Amazon Prime: the American platform offers numerous high-quality e-commerce services, attracting customers from all over the world.

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Operating like a marketplace, the site allows you to use analysis tools to optimize your product flows, improve the visibility of your products and maximize your sales.

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A golden opportunity to increase your turnover.

Etsy

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Ideal for creators and artisans, Etsy Is a second-hand platform that allows you to create a personalized store.

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The strength of the platform is that it allowsinteract with a passionate community, helping to quickly make a name for themselves.

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The site gives pride of place to handmade or vintage products that find their audience in no time.

3. Facebook, Instagram, TikTok, Pinterest: social networks are accelerating e-commerce

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Social networks act like stepping stones for e-commerce brands : they allow you to be heard and to reach your potential customers more widely.

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With precise targeting capabilities, they captivate the audience and maximize conversions.

facebook

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On Facebook, target users according to their interests, behaviors and even their eating habits.

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It is the kingdom of personalization. Les varied and engaging advertising formats like videos, carousels, and dynamic ads captivate the audience.

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Combine these formats with clear calls to action to maximize engagement and conversions 🎯

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👉 Also read: Advantage+ Shopping campaigns on Facebook: operation, advantages and limitations

instagram

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Long resistant to e-commerce, Instagram remains the social network temple of aesthetics.

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The platform, owned by Meta, has for several years Accelerated on Shopping features.

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The application whose traffic is mainly mobile Encourages e-commerce brands to create campaigns based on inspiring experiences with engaging photos, videos, and stories.

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Fan acquisition, remarketing, or traffic generation campaigns: build an army of followers ambassadors of your brand.

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The features ofInstagram shopping highlight your products, generate personalized recommendations and simplify the in-app purchase journey.

TikTok: The short video revolution

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TikTok is the platform that was imposed with short and powerful videos.

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Perfect for reaching a young and dynamic audience.

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But not only that, the Average age is increasing steadily : 15-24 year olds represent only 40% of the platform's regular users According to Meltwater.

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Les TikTok shopping features Open the opportunities for e-commerce brands : co-creation with creators, personalized product recommendations in the “For You” section.

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Link to products, live shopping, Video Shopping Ads: the platform offers of numerous advertising formats Of quality to promote its products.

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We invite you to visit the hashtag #TikTokMadeMeBuyIt to explore the recommendation culture of the TikTok community.

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The application invites e-commerce brands to deploy a good dose of creativity.

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Result? The possibility of going viral in no time.

Pinterest: Inspiration at your fingertips

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Pinterest is there social platform for inspiration.

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Vos products can become the stars of inspiration boards of users. Beauty, decoration, construction, fashion, well-being: e-commerce brands find their communities and generate sales.

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Notoriety, sales development, offline sales: the application offers numerous advertising formats for brands.

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With highly visual formats, inserted into personalized user feeds, sponsored pins attract traffic directly to your site.

Launch an influence campaign on social networks

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In full explosion in marketing strategies, the collaboration between brands and influencers makes it possible to benefit from their loyal audience who trusts the recommendations of these new ambassadors.

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These new marketing relays for brands have a loyal audience that trusts their recommendations, creating quality content that you haven't thought of.

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It's word-of-mouth version 2.0, ideal for building credibility and increasing sales.

4. ABM: Account Based Marketing and Email Marketing

Account Based Marketing (ABM)

ABM is the art of target specific accounts with personalized messages.

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By developing a strategy for developing a customer base specific to your brand, you can deploy personalized communication campaigns.

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By sending targeted communications to users according to their status as active customers or not, you increase the chances of conversion, additional sales.

Email marketing

Email marketing is a timeless classic in customer acquisition in e-commerce.

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Well-crafted newsletters, exclusive offers, and automation campaigns can turn your prospects into loyal customers.

5. Developing a referral program: the power of word-of-mouth

A referral program allows you to rely on your best customers to recommend your brand products to their friends, with rewards in the end.

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Vos current customers who love your products recommend your products to their friends in a natural way.

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Why not take advantage of this to accelerate the phenomenon? You reward them in return, everyone is a winner!

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Thus, your brand develops a network of satisfied and committed customers by providing better visibility.

6. TV, Radio, Media, Display: classic advertising

Your brand can't underestimate the The power of classical advertising.

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TV, radio and billboard advertising still reach a large audience.

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In addition, with the new popular formats like replay, podcasts or radio audios, e-commerce brands can exploit numerous advertising formats innovative sponsorships.

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Perfect for building brand awareness.

7. Digital advertising: Google Adwords, internet display, advertising on RSS, mobile geolocation

Google Adwords

Google Adwords also known as Google Ads Is the lethal weapon to appear at the top of search engine search results the most used in the world.

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Google's ads tool offers a precise targeting and controlled costs. You can ensure a perfect return on investment for your brand.

Display internet

Les banner ads on the web are like virtual billboards.

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They are perfect for attracting the attention of Internet users, by targeting them according to the context on their computer or mobile.

Mobile geolocation

Location-based advertising is the ultimate in local marketing.

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It allows you to target users based on their location in real time, ideal for local offers and specific promotions.

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For example, when a customer passes by one of your brand's stores.

8. Affiliation: The strength of partnership 💼

Les affiliate programs allow you to collaborate with partners who will promote your products.

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It is a win-win strategy to increase traffic and therefore sales on your website.

9. SEO or organic traffic generation

SEO or Search Engine Optimization is optimize your e-commerce site for search engines.

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It is an effective way toattract qualified traffic without investing in advertising.

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SEO, when well controlled, makes it possible to develop the authority and ranking of your site.

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A profitable strategy to transform your online visibility!

Key words

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Opt for the keywords that your customers and prospects are looking for to solve their need.

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This step is the foundation of your SEO strategy, allowing your content to respond precisely to user requests and e-commerce acquisition standards.

Quality content

Producing quality content is essential.

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So we are talking about strengthen the organization of your site, categorizing your catalog, boosting product pages with content that delights search engines.

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Make sure that the visual content and text on your product pages are very detailed and rich to offer added value to your visitors.

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Relevant content gets attention and encourages users to convert and come back.

Backlinks

Backlinks work like votes of confidence from other sites.

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The more you get, the more your site gains credibility in the eyes of search engines, thus improving your positioning.

10. Building an online community and review sites

You use various levers to attract and convert customers, but have you thought about creating your online community ?

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An active audience changes everything about your e-commerce traffic acquisition.

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It reinforces loyalty, creates lasting relationships and supports your marketing initiatives. Imagine loyal customers talking about your brand, sharing your content, and defending you tooth and nail.

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It's dreamy, isn't it? A close-knit group is your best ally for long-term success.

Review sites

Encourage your customers to leave reviews.

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Google Maps for shops, La Fork for restaurants or TripAdvisor for hotels: reviews are now part of the reassurances customers need.

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When the reviews are positive, they boost the credibility of your brand and attract new customers.

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Respond to reviews, whether positive or negative, to show that you are attentive and committed.

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And above all, encourage happy customers to share their experience to attract even more prospects.

Forums and discussion groups

Take an active part in forums and discussion groups. Answer questions, share tips, and Establish yourself as an authority in your field.

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Create your own groups for bring your customers together around topics that they are passionate about.

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Organize online events and webinars to further engage and add value to your community.

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The more you get involved, the more loyal and active your community will be 🤝

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* * * * *

There you go, you now have all the keys in hand to conquer the world of e-commerce!

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By using these acquisition levers, you can attract, engage and convert your visitors into loyal customers. From Google Ads to creating online communities, each strategy brings you closer to success. 🌟

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Remember: your e-commerce site is like a garden.

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Make sure you plant the right seeds with a complete and rich product flow, water it with targeted campaigns, maintain it with positive reviews, and watch it blossom through committed communities 🌻

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For optimal e-commerce development, explore digital acquisition and e-commerce innovation. Ready to take action?

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