Feed Enrich: The complete solution for optimized product flows

At Dataïads, we have a clear ambition: transform each advertising campaign into a powerful performance driver thanks to technology.

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Since our inception, we've been helping advertisers maximize their ROAS by offering ultra-personalized experiences after the click.

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Today, in an advertising ecosystem dominated by AI and tools like Performance Max, there is a critical element: Product flows.

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These feeds — titles, descriptions, images, prices, or availability — are the backbone of Google Shopping campaigns. Their quality determines the visibility of your products, their attractiveness and the turnover generated.

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But did you know that 80% of rejected campaigns on Google Merchant CenterAre r due to errors in product flows?

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That's why we're launching Feed Enrich, an innovative solution designed to enrich and optimize your product flows automatically.

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In a few clicks, transform your data into performance drivers and boost your advertising results like never before.

Origin of Feed Enrich

It all started with a simple goal: to help online retailers turn their clicks into conversions thanks to optimized landing pages.

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That was our first product: Smart Landing Page technology, designed to maximize the performance of Shopping campaigns by offering ultra-personalized experiences after the click.

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But quickly, we realized that to go even further, we had to intervene beforehand.

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Why? Because the quality of product feeds everything: the relevance of the ads, the visibility on Google Shopping and, ultimately, the results of the campaigns.

So, we started to enrich our customers' product feeds to improve our pages.

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The idea? Add clearer titles, of more accurate descriptions, and adapted visuals. In a few months, this step became essential.

What was initially a complement to our LPO quickly became a mission in its own right.

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We invested time, expertise and a dose of innovation to create a solution that rResponds to the challenges of online retailers ambitious.

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That's how it was born Feed Enrich, a technology dedicated to optimizing product flows. Our objective is clear: make your campaigns even more effective with rich and strategically thought-out data. 🎯

Key Features of Feed Enrich

Feed Enrich is the solution that transforms your product flows into a real performance driver. It's not just a tool for correcting mistakes: it's a technology designed to maximize relevance, boost visibility and make your advertising campaigns even more effective.

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That is what makes the difference.

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And what makes us strong is that we created the solution specially for GMC. We know this Google tool like the back of our hand!

Headlines and descriptions that capture attention

A good title is like a successful handshake. Feed Enrich automatically creates compelling titles, withThe right keywords to get attention right from the start. Descriptions, on the other hand, speak directly to users.

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More engaging, they highlight what makes your products unique. The result: more attractive ads and clicks that turn into conversions.

Smart categorization

Proper categorization that meets Google Merchant Center requirements and respects the Google Product Taxonomy (GPT) categories of your SKUs is often a time-consuming task, especially if you have changing or profound product catalogs.

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The solution uses AI to Place your products where they need to be, without mistakes. Fewer rejections, more visibility, products that are tidy according to Google's classifications.

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For example, a red dress, but with a color called “scarlet passion” in your product feed. It sounds nice, it speaks for you internally, but it's not people-first content.

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If the user is looking for a “red dress” and your references do not contain these words, no advertising impressions and You're missing out on a potential sale.

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Feed Enrich standardize this type of information thanks to AI in data that can be understood by your customers and search engines. Result: your products become visible, and ready to convert ❤️

Visuals that catch the eye

Pictures often speak louder than words.

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We therefore thought of retrieving all the visuals attached to the product (packshot, editorial, lifestyle), automating the A/B test for each product in order to to identify the most efficient visuals to capture attention in the blink of an eye.

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Do you want your products to stand out? It is done.

Information always up to date

Nothing is worse than a product displayed as available or on sale... when it is no longer available. Or an incorrect price.

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With Feed Enrich, your stocks and prices are synchronized in real time. Your ads stay in line with your data. Fewer frustrations for your customers and fewer unnecessary clicks.

Highlighting product strengths

And because some details make all the difference. Feed Enrich automatically highlights key arguments : materials, durability, specific uses.

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And because it is also necessary to adapt to current expectations, the solution includes benefits that resonate with current trends.

Boosted by artificial intelligence

Feed Enrich is also AI at the service of your feeds. Elle analyzes, enriches and optimizes your data to get the best out of it. Each element is designed to increase the impact of your ads.

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Continuously tested and optimised

With Feed Enrich, nothing is left to chance. Each element of your product feeds — titles, descriptions, visuals, or categories — is continuously analyzed and optimized through advanced A/B tests.

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We measure performance, identify areas for improvement, and adjust data to ensure ever more effective results.

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Your campaigns thus remain at the cutting edge, ready to adapt to market changes and the expectations of your consumers. Constant optimization is ensured.

Benefits for e-retailers

Our solution was designed to offer a concrete and measurable impact at all levels. First, by increasing the visibility of your products on platforms like Google Shopping.

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With strategic titles, engaging descriptions, and carefully selected visuals, your ads stand out.

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Result: they reach more qualified users, ready to click, and especially to convert.

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It doesn't just maximize your performance, it also simplifies your daily life. Mistakes and rejections of ads linked to missing or incorrect data become a memory of the past.

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With real-time synchronization of inventory and prices, your campaigns always reflect up-to-date information with no extra effort on your part.

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Less stress and more time to focus on your strategies.

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By improving the quality and relevance of your flows, we help you to boost your click rates and conversions. Each euro invested becomes more profitable, which translates into an increase in ROAS.

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And because our solution is based on artificial intelligence, it evolves with you.

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Your flows adapt to consumer expectations and market trends, so that your campaigns remain relevant, effective and always in line with your goals.

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*****

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With Feed Enrich, we are taking our mission to the next level. It is the result of months of research, tests, and above all, collective work.

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We are very proud of this technology, which reflects our expertise and our commitment to e-retailers ambitious.

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A huge Thanks 💙 to our teams for their investment, their creativity, and their perseverance.

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Every line of code, every idea tested, every adjustment made contributed to making Feed Enrich a game-changing solution.

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This launch is just the start and we can't wait to see what it can do for our customers.

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So, want to test Feed Enrich and to discover how it can boost your campaigns? 🚀

I leave you Contact us 😉

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