Meta's 8 latest AI innovations for Shopping Ads and Social Ads in 2025

At Shoptalk Spring Vegas 2025, Meta unveiled eight major innovations for its Shopping Ads and Social Ads. These features, powered by Andromeda—Meta's AI model that analyzes tens of millions of ads—confirm the group's strategy to further automate its advertising tools.

Andromeda AI: Driving Meta's Advertising Innovations in 2025

Meta's recent announcements at ShopTalk Spring Vegas 2025 confirm the acceleration of the deployment of advertising features based on artificial intelligence. As Meta said, “We continue to invest in AI models like Andromeda that analyze tens of millions of ads to find the right message, for the right person, at the right time, thereby optimizing the effectiveness of ad spend.”

This strategic vision is part of a fundamental understanding of business challenges: “The growth of each retail or e-commerce company depends on its ability to maintain its margins during its development. That means marketers need to constantly look for every incremental performance gain they can get.”

For digital marketing professionals, these developments require a rapid adaptation of strategies, especially in a context of increasing automation that is redefining the optimization levers available. Meta is now introducing “new tools and placements that can be used with AI-powered Advantage+ Sales campaigns to maximize performance, giving our advertising systems more options while generating online and in-store sales.”

Here is an analysis of Meta's key innovations and how Dataïads allows you to maximize their potential to optimize your ROAS.

1. Advantage+ Checkout: the bridge between discovery and purchase

Meta is finally bridging the gap between scrolling and shopping. Their new simplified checkout process for Shop Ads allows customers to build their shopping cart directly on Facebook/Instagram before completing the purchase on your site.

No more conversion breaks between the platform and the website. No more potential customers disappearing into the digital ether because your page took 0.2 seconds too long to load.

You're in total control of the checkout experience while Meta's AI takes care of the matchmaking — showing your products to the people who are most likely to buy.

Currently being tested in Australia and Taiwan, with a global rollout expected soon.

Is it a threat to Smart Landing Pages from Dataïads? Not really — this feature primarily targets users at the bottom of the tunnel who are already ready to convert. We continue to turn aspirational ads into conversion tools through contextualized landing pages, intelligent merchandising, and targeted experiences.

2. Intelligent automated cross-selling (In gradual deployment)

Meta's AI becomes your virtual visual merchandiser with the automation of cross-selling in Advantage+ Catalog ads.

This feature intelligently combines your featured products with complementary items. Show this jacket, and the system could suggest the perfect matching dress. Initial tests show a 14% increase in ROAS.

The business landscape is changing from “we choose what we show you” to “our AI understands what combination of products makes sense for each unique buyer.”

The catalog is no longer static. It becomes a living collection that can be reconfigured for each customer.

Dataïads approach : Our solution Feed Enrich allows you to maintain control over these product associations by optimizing the attributes that determine these recommendations, through a product flow that is always up to date, optimized and people first.

3. Virtual manikins generated by AI (In the test phase)

Soon available: the virtual try-on with AI-generated models presenting your clothing catalog. It's not just another gimmick, but the closest solution to solving the eternal challenge of online fashion: “but how will it suit me?”

This feature, similar to the one already available at Google Shopping, promises to transform the apparel shopping experience by offering personalized visualization that could significantly reduce product returns.

4. Ads in Facebook notifications (Expected to roll out in spring 2025)

Meta is creating new moments of connection beyond the feed with ads in Facebook notifications scheduled for this spring.

These are not random interruptions — these ads target users who have already interacted with your brand. Perfect for that little reminder “still interested?”

These discrete innovations solve real friction points in the customer journey.

Dataïads approach : Combine this new feature with our Smart landing pages optimized for this re-engagement traffic, making it possible to capitalize on this new advertising surface with a personalized post-click experience.

5. Location-based ad extensions - omnichannel (Global availability expected this summer)

Physical commerce is not dead — it just needed better digital allies.

Meta is expanding its omnichannel ads globally this summer, and the results announced at Shoptalk 2025 are compelling: 15% lower omnichannel CPA and 12% higher ROAS compared to standard campaigns.

The system doesn't just direct shoppers to nearby stores — it confirms product availability and highlights relevant discounts that could make this short trip worthwhile.

American Eagle achieved 48% higher omnichannel ROAS by targeting its core audience (18-24) to over 800 locations.

Dataïads approach : We help brands optimize this journey from online to offline (as for the format Google AI) by ensuring that your products appear at the right time in the buying thought process at the right time, at the right request in the right context — whether this journey ends on a website or in a physical store.

6. Email collection integrated with promo codes (In deployment)

Meta introduces email collection before sharing promo codes — offering value in exchange for a connection. Transparent, fair and effective.

This feature allows advertisers to establish direct contact while maintaining the user experience, creating a clear value proposition for all parties.

7. Multi-links on Instagram - site links (Available globally)

Site links are now available globally on Instagram, allowing multiple landing pages to be integrated from a single ad.

This feature lets customers choose their own journey based on their level of interest. Nissan saw 39% more landing page views and 19% more qualified visits.

8. Advantage+ Catalog with influencers (Already available)

Meta extends Advantage+ Catalog ads to incorporate promotions in partnership with influencers, thus combining the credibility of influencers with the targeting power of algorithms.

This evolution meets the growing demand for authenticity in brand communications while maintaining the algorithmic effectiveness of advertising platforms.

Analysis: the increasing automation of Social Ads and the need for control

These innovations confirm Meta's clear focus on increasing the automation of Social Ads. Andromeda analyzes millions of ads to predict who will be interested in your offer, gradually taking control of every aspect of social advertising.

While these automations promise efficiency gains, they also raise the question of control. Advertisers are faced with an algorithmic “black box” whose decisions directly impact their commercial performance.

To find out how Dataïads can help you get the most out of these innovations, Meta and Maximize your ROAS Social ads, contact us for a demo customized.

Dataïads is the Shopping Ads optimization platform that allows retailers to maximize their ROAS by enriching product flows and optimizing landing pages. Brands like Darty, Histoire d'Or and Kiabi have seen their conversion rate increase by 35% on average thanks to our solutions.

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