TikTok has considerably strengthened its position in e-commerce thanks to TikTok Shop.

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The platform, which is very popular with young people, offers a unique opportunity for businesses to reach an engaged audience.

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Its powerful algorithm and short video format encourage impulse buying.

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Businesses benefit from a high return on investment thanks to significant increase in their qualified traffic and their conversion rate.

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This article summarizes the advantages of investing in TikTok to develop e-commerce sales.

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TikTok Shop: key figures in France

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In France, TikTok has gained significant penetration, appealing to the younger generations, especially women.

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With an average of 90 minutes spent daily on the platform by more than 50% of the French population (according to Meltwater), TikTok is now establishing itself as a essential acquisition channel.

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The platform excels in product discovery, 49% of TikTok users declare that they have purchased a product of a brand after having seen a video, a review, a promotion or an advertisement on the social platform.

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Its immersive format and user-generated content promote particularly engaging user experience and directly influence purchasing decisions.

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How does TikTok differ from other e-commerce platforms?

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TikTok is distinguished from other e-commerce platforms by its unique social commerce model.

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By integrating natively the shopping features directly within the video stream, the platform creates an immersive and fun user experience that promotes the impulse to buy.

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User-generated content, characterized by its authenticity and virality, plays a major role in product discovery and significantly influences purchasing decisions.

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TikTok's innovative features, such as live shopping videos, the dedicated store tab and affiliate programs, reinforce this constantly evolving e-commerce ecosystem.

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In addition, thehighly personalized recommendation algorithm, coupled with an exceptionally high engagement rate, guarantees the relevance of product suggestions and optimizes conversion rates.

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How does shopping on TikTok work?

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TikTok Shopping offers a innovative integrated e-commerce platform, allowing brands to create virtual online stores, or TikTok Shops, directly within the application.

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These digital showcases offer a omnichannel and immersive shopping experience, combining the visual and interactive aspect of social networks with the traditional functionalities of e-commerce.

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Attention, TikTok Shop is only available in a few countries: Indonesia, Malaysia, Philippines, Singapore, Thailand, United Kingdom, United States and Vietnam.

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How do you create a TikTok Shop for your brand?

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To create your TikTok Shop, check your eligibility by making sure you have an active TikTok account and a legally registered business.

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Sign up for Dealer Center (TikTok Seller Center, in English), validate your identity by providing the required documents, then set up your store by choosing a name, description, categories and adding your products.

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Finally, Link your store to your TikTok account.

The key features of TikTok Shop to boost your sales

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TikTok Shop has great features for selling.

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Live Shopping: an effective vehicle for the discovery of new products and new brands.

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Brands organize live video streaming sessions during which they promote their products, answer consumer questions in real time and conduct product demonstrations.

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Users can thus explore offers interactively, add items to their basket and complete their purchase without leaving the application.

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The interactive and personalized nature of Live Shopping promotes creation of a special relationship with the brand, thus strengthening brand loyalty.

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Les limited-time offers and virtual stocks create a sense of urgency that encourages the act of buying.

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Live demos and real-time feedback provide a richer shopping experience and more personalized, meeting the expectations of today's consumers.

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Simplify the act of buying with shoppable videos

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The integration of clickable links to the products shown in the videos offers an immersive and frictionless shopping experience, meeting consumers' expectations for fluidity and speed.

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This innovative approach has several significant advantages. The video format, which is particularly engaging, stimulates buying impulsiveness and promotes conversion.

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TikTok, with its active and young community, offers a unequalled visibility for brands, allowing them to reach a large and qualified audience.

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Shoppable videos generate a large volume of behavioral data, allowing brands to refine their marketing strategies and personalize the customer experience.

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By creating entertaining and informative video content, brands strengthen their relationship with their audience and promote the creation of a community around the brand.

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In addition, the creation of product catalogs integrated into profiles, combined with the product tagging feature in videos, facilitates product discovery and simplifies the buying process.

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Shoppable ads complement this marketing arsenal, by offering a increased visibility to products and by making it possible to target specific audiences.

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What are the methods to sell your products on TikTok?

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To optimize their sales on TikTok Shop, brands need to adopt a authentic and engaging content strategy, drawing inspiration from the platform's creative codes.

One Friendly tone and direct communication allow you to create a strong emotional bond with a young and demanding audience.

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By humanizing their brand, businesses can stand out from the competition and arouse envy.

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Collaborations with influencers have become essential on TikTok.

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These partnerships not only make it possible to reach a targeted audience, but also to benefit from the authenticity and credibility of influencers.

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Studies have shown that consumers are more likely to buy a product recommended by a person who they follow and who they trust.

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The wise use of hashtags is a powerful tool for increasing the visibility of publications.

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By relying on analysis tools, brands can identify the most relevant hashtags for their target audience and thus maximize their reach. In addition, shoppable videos offer a smooth user experience and facilitate the act of buying.

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How to advertise your products on TikTok

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To maximize the reach and impact of your TikTok advertising campaigns, it is essential to use the platform TikTok For Business.

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This all-in-one solution allows you to manage all of your advertising campaigns from one and the same place.

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TikTok offers different advertising formats adapted to each need:

• In-Feed Ads that integrate with the news feed
• The Brand Takeover
• TopView for maximum visibility
• Spark Ads to promote existing content

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The importance of the call to action (CTA):

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To encourage users to take action, it is essential toinclude a call to action clear and powerful in your ads.

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CTAs like”Buy now“,”Learn more“,”Register“or”Visit our site“are very effective in guiding users to your product page, to cart or to conversion.

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Follow-up and optimization

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TikTok offers you powerful monitoring and analysis tools to measure the results of your campaigns in real time. This data allows you to identify which items are working well and which need to be adjusted.

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Feel free to adjust your strategies based on the results obtained to optimize your return on investment (ROI).

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Target your audience accurately

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TikTok offers a great sharpness in targeting.

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You can define your ideal audience based on specific criteria such as age, gender, geographic location, interests, or online behavior.

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This precision allows you toreach the people who are most likely to be interested by your product or service.

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Focus on video creativity

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The Video format is king on TikTok 🎥

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To stand out, create visually appealing content, short and powerful.

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Humor, music, special effects, and challenges are all elements that can make your videos go viral.

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Remember that the content must be authentic and in line with the identity of your brand.

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Follow trends closely

TikTok is a dynamic social media platform where trends are changing rapidly.

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To stay relevant, keep a close eye on challenges, hashtags, and popular sounds.

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Taking inspiration from these trends will allow you to create video content that resonates with your audience and has the potential to be shared widely.

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Collaborate with influencers

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TikTok influencers have a great deal of conviction about their community.

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Collaborating with them can allow you toreach a wider audience and to strengthen the credibility of your brand.

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Choose some influencers whose values and image match to those of your company.

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Maximize your ROI with TikTok Shop

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Thanks to advanced behavioral and demographic targeting features, it is possible toreach an ultra-segmented audience and to significantly improve the return on advertising investment.

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TikTok Shop's innovative creative formats, such as short videos, live shopping and virtual collections, make it possible to create immersive and memorable shopping experiences.

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In addition, the data collected on the platform offers a wealth of valuable information for refine marketing strategies, identify emerging trends and accurately measure campaign performance.

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TikTok Shop is thus positioned as an essential lever for businesses wishing to: develop their e-commerce business and strengthen their reputation among.

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* * * * *

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TikTok Shop is now establishing itself as a essential platform for brands wishing to diversify their acquisition channels and reach a young and engaged audience.

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Thanks to its innovative features, such as Live Shopping, shoppable videos, and its powerful algorithm, TikTok offers an immersive and fun shopping experience, conducive to impulse buying.

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For brands, investing in TikTok Shop represents a unique opportunity to improve their visibility, to strengthen the relationship with their community, and to maximize their return on investment.

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Success on TikTok depends on a creative content strategy, targeted collaborations with influencers, and the judicious use of advertising formats.

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Do not wait any longer for integrate TikTok Shop into your e-commerce strategy and exploit its full potential to boost your online sales.

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Chez Dataïads, we support you in setting up and optimizing your campaigns on TikTok to guarantee results that match your ambitions. Contact us now to find out more!

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